Product Design to increase sales & customer satisfaction

How failure of  these two world's biggest corporations is different from each other - Nokia Vs. Kodak? 

Customer is your biggest brand ambassador. Rather focusing on sales and marketing, first focus on market research to know future latent need.  

We at MIFT do comprehensive latent need analysis to predict future correctly. 

Before product design, we must know exactly what customer will need and desire in future.  

We at MIFT do "Design Differentiation", "Design Proposition" and "Brand Positioning" analysis. 

Design Differentiation is making our product unique which is in huge demand. 

Design Proposition is analyzing costing strategy and competitors' pricing strategy to formulate a pricing strategy. 

MIFT will improve Brand Equity, Recall Value, Status, Satisfaction & Symbolism by finding the gap among the competitors' brand in market. 

We at MIFT follow each steps as shown below before designing a prototype product. 

Product design is cyclic in nature, The Market Research for Latent Need Analysis is continuous process as what customer want today, the same will not be desired tomorrow. Todays order wining design proposition will be tomorrow's failure reason, Example is Nokia and Kodak.