Are you stuck in middle? In-between Maruti & Mercedes or Samsung & Apple etc.
How do people recognize your brand - A low cost economical brand or a high tech luxury brand ?
We at MIFT consider following points for branding; We recognize impact of influencers, celebrities. special occasions, events, shows, publicity & luxury experience on customer's mind. A brand doesn't exit in market but it exist inside of mind.
The first step in branding is not a good product design. The first step is initial customers interview i.e. market research for latent need analysis. We at MIFT follow each of the following steps to boot Brand Equity.
Why customer pay a premium for your product? From same feature mobile phone if apple logo is removed, the value goes down - Why? the value proposition is mix of product design and brand equity. We at MIFT consider 4 major elements for value proposition analysis.
Not only from brand as a whole, but also for each of product width, depth and length We at MIFT make following Value Proposition Canvas. This help is understanding value and price of our product in market.
What is your product cost & how much customer value your product - A high margin status symbol or low margin bulk purchase model ? If you want more then call us at 9889353431.
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