Ad Agency

 Do You want to Increase Sales 10 Times? We will help you.  

 

Unique Selling Proposition, Value Proposition, Quality Proposition & Brand Equity are few of our offers and support to your business to design perfect product.  

Apple, Tata, Samsung, Toyota, Canon etc. have highest customer loyalty, advocacy & referral, we can help you also. We will make your brand stand out with our Advertising and Branding Support.  

We have best Engineering and Product Designers team. We will design best product for your business.  

 

MIFT Ad Agency will help you increase not only sales but also profit. We will help you from scratch of Product Planning Stage.  

 

If Planning is not as per customer latent need analysis, there will not be any need in market. so join MIFT from scratch.  

 

1. Market Research & Customer Need Analysis - Reach with Audience with Prototype Model Product  

We advertise your future product today so that you know the market response.  

 

Does audience really like your product design? Why test this after launching your product?   

We will help you know by advertising the market response for prototype product. Based on viewers response, we will propose design change.  

 

 

2. New Product USP Finalization - Unique Selling Proposition  

 

We will help you in finalizing the Unique Selling Proposition. This will help not only in advertising but also organic sales in future.  

A big part of a successful USP is making a pledge to your clients. While this can be implied instead of spelled out in your USP, write down this promise you make to your clients in this step. 

 

the biggest benefits a client gets from choosing to work with you that they could not get from someone else i.e., what sets you apart from your competition. 

 

 

3. New Product Value Proposition  

 

Make your proposition visible and appealing on all marketing materials (e.g., website). Remember that if you have created a powerful value proposition, but no one can see it, the effect of the proposition will be zero!” in its simplest terms, a value proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the problem you solve, and why you’re distinctly better than the alternatives.” 

 

 

4. Teaser Design, Shoot and Creative Direction  

 

People love to be in the know, and they love to solve mysteries. So in your teaser campaign, you’ll want to use that to hook people into the build-up to your launch. Make them curious, make them believe that solving the mystery will be worthwhile, and you will have them wanting to come back to you for more. 

Keeping your audience engaged by drip-feeding information that will allow them to speculate what will happen next. Try to be unpredictable… if there’s one thing people love as much as a mystery, it’s a surprise! 

Consumers and audiences love to get involved. Anything that evokes curiosity or intrigue, that is shareable on social media, and involves an interactive challenge, will receive more engagement than an image alone.  

 

 

5. Suspense & Buzz Creation 

 

Even though your brand or the product are in the spotlight, people have a more significant role in creating a buzz around it. The only way you can succeed in creating a buzz is to focus all of your marketing communication strategies on your target market’s needs, wants, interests, hobbies, etc. 

Scarcity techniques like flash sales, limited period offers, use it or lose it offers, for limited users offers, etc. can help you create a buzz around your product and increase its demand. 

 

Guerrilla marketing (using creative, imaginative yet unconventional marketing tactics to get maximum reach and better results without involving high costs and resources) 

Suspense (creating a suspense around its product) 

Taboo (Breaking taboos) 

Humor (Using humor which can be used by customers in their conversations) 

Secrets (spreading out rumors or secrets) 

Unexpected (A soft-drink brand making an advertisement on obesity due to soft drinks) 

Extraordinary customer engagement, etc. 

 

 

 

6. Offline & E-look, Banner, Poster  

 

Every campaign is an opportunity to learn and grow, and it shouldn’t be different when you’re trying to reach a bigger audience. Document every step of the way to make sure future campaigns will be even better. 

It’s important to point out that buzz marketing is only effective when the product or service you’re promoting actually lives up to the hype after its launch.  

If your product or service falls short of your customers’ expectations, they'll begin to lose trust in your brand and they won’t be excited for your next launch. 

 

 

7. Association - Visual Merchandising  

 

According to research published by the University of Brasov, a change in TV viewing habits (with people switching channels during commercial breaks) has forced companies to turn towards retail stores for advertising. In-store communication techniques can help with: 

Attention: Stores with better exteriors and interiors encourage customers to step in and look around. The design should catch their eye and excite them into checking out the merchandize.  

Recall: In-store displays can reflect previous or ongoing campaigns on TV, in print or online. When a customer sees something familiar, there is instant recall and of the promotional activity and features / benefits of the product.  

Inform: In-store communication helps to inform customers about the product, its various features or specifications, how it is used and whether any offers are currently available.  

Persuade: Displays can excite a customer to enter a store and specific products. They help to impact buying decisions. Point of purchase displays trigger impulse purchase. 

Differentiate: The interior and exterior appearance can differentiate the store or product from that of competitors. 

 

 

 

 

8. Branded content - Advertorials and PR stories  

 

 We will not only manage but also improve sales using all types of PR Strategies

• Strategic communications.
• Media relations.
• Community relations.
• Internal communications.
• Crisis communications.
• Public Affairs.
• Online and social media communications.

 

 

 

9. Sales Promotion for Daily & Weekly Sales Target 

Discount Offer, Free Shipping, Free return, Flash Sale, Bulk Group Offer, Product Giveaways, Branded Gifts, Loyalty Points, Coupon Giveaways, Competition, Price Match Promise, Holiday & Luxury Promotion etc.  

Do you struggle for ideas on what you should do and when? We’ve put together a list of 10 popular sales promos to help steer you in the right direction.  

 

 

10. After Sales Promotion  

 

 

 

Product: Conduct a post-promotion analysis on what worked and did not work within the targeted audience. Consider what other benefits of the product were appealing. Fine-tune and replicate the ones that worked and discard the ones that did not. 

Market: Make a note of the receptiveness and rejection of the customers to the product features. Create a qualified database of the old customers as well as the new ones in the market. Tweak the product if necessary and possible to adapt to the cultural sensitivity. 

 

Channel: During the next promotion consider using only those modes of delivery and the channels that were beneficial and that brought the greatest return on investment. Do a survey directly with the first-time purchasers and regular purchases on the preferred usage of a channel. 

Competition: Do a competitive analysis on other companies who are selling similar or augmented products. Rather than competing headlong, work out strategic partnerships to leverage the sales. Some tactical alliances with local partners can even bring the production cost down for both parties. 

Budget: Calculate the cost incurred to carry out the promotion. Compare that to the incremental sales revenue obtained purely by carrying out the campaign. Work out the benefits and risks of the cost-sharing model. Post-promotion phase is a good time to evaluate the mode of payment most preferred by the target market. 

The nature of a Buzz campaign is that it has multiple layers. With each layer of awareness, consumers are privy to more and more information. 

Remember how we talked about setting a goal? The hallmark of a good teaser campaign is to build momentum as you get closer to launch day. 

A good example of this PR tactic? Well, everyone knows that Elon Musk’s mission is to transport humans to Mars, but no one was expecting anything out of the ordinary when SpaceX launched its latest rocket, Falcon Heavy, into space.  

So, when Falcon Heavy hurled a red Tesla Roadster playing the 1971 hit song Life On Mars by David Bowie into orbit, the media and the rest of the world went wild with excitement. Launching a car into space was exactly the kind of crazy, innovative, and unique idea that forced people to pay attention.  

 

Contact 9889353431 for Ad Services and Support